![]() Salesforce’s developer and integration-driven methodology has underpinned historic acquisitions such as Heroku and MuleSoft and will be embellished by the addition of Slack. In addition to functional compatibility the companies share a cultural affinity. Slack will benefit from an influx of much needed cash to sustain operations as well as an expanded customer base. ![]() Once Slack has been incorporated, Salesforce can credibly claim a combination of team collaboration, CRM, enterprise social networking and customer contact more integrated than even Microsoft’s. Virtually overnight Salesforce gains a collaboration platform on top of its CRM and enterprise social networking capabilities. Salesforce and Slack make a natural union. Salesforce needed bold action to close the capability gap with key rival Microsoft whose Teams offering has gained strong momentum. Recently, Salesforce found itself lacking collaboration components to accelerate its Salesforce “360” strategy to transform customer engagement, increase growth, and enable the workforce to function from anywhere. Accompanying its flagship CRM software are business platforms like customer support, e-commerce, subscription billing software, analytics, and internal communications. Just in time perhaps, Salesforce has come along.įounded in 1999, Salesforce has grown into one of the world’s largest software companies, valued at $220 billion. Despite its allure, Slack finds itself searching for profitability and in need of a well-funded suitor to rescue it. Slack has drawn a global, loyal following of 12 million+ daily active users across 750,000 organizations. Today, Slack Technologies goes by “Slack” and has risen to new heights on the shoulders of platform enhancements, partner relationships and fresh blood in the management ranks. Slack is an email alternative centralizing people, information and tools into “channels” thus making teams more productive. In August 2013, the tool became widely distributed under the name “Slack” and its parent was renamed Slack Technologies. Slack came from humble beginnings as the in-house messaging tool for a company called Tiny Speck. Careful deliberation of the journey which led to the announcement reveals what likely lies ahead for the pairing. Salesforce raised eyebrows recently by revealing its intention to acquire Slack.
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